{"product_id":"colorful-anti-fade-shampoo-joico","title":"Joico Colorful Anti-Fade Shampoo","description":"\u003cp\u003eColorful Anti-Fade Shampoo - Joico\u003c\/p\u003e\n\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp\u003eA salon-grade, sulfate-free shampoo expertly formulated to protect and prolong the vibrancy of color-treated hair. Whether you’re rocking bold fashion hues or subtle highlights, this gentle cleanser helps maintain rich, radiant color while delivering a luxurious lather that won’t strip or dull your strands. Ideal for all hair types, it’s infused with antioxidant-rich camellia oil and pomegranate extract to shield against environmental stressors and daily damage.\u003c\/p\u003e\n\u003cp\u003eJoico’s Colorful Anti-Fade Shampoo features the brand’s signature Smart Release™ Technology—a time-released blend of keratin, arginine, and rosehip oil that strengthens hair from within, reduces breakage, and enhances overall resilience. The result is visibly healthier, shinier hair with long-lasting color brilliance. Its lightweight formula also helps control frizz and improve manageability, making it a must-have for vibrant, low-maintenance haircare.\u003c\/p\u003e\n\u003cp\u003ePerfect for daily use, this shampoo is vegan, color-safe, and packaged in eco-conscious materials, aligning with Joico’s commitment to sustainability and performance. For optimal results, pair with Joico Colorful Anti-Fade Conditioner to create a complete color-protecting routine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":47207710097570,"sku":"J2631704","price":530.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/0878\/7362\/files\/4.jpg?v=1777249995","url":"https:\/\/paulmitchellsa.co.za\/products\/colorful-anti-fade-shampoo-joico","provider":"Paul Mitchell The Salon","version":"1.0","type":"link"}