{"product_id":"defy-damage-protective-shampoo-joico","title":"Joico Defy Damage Protective Shampoo","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp\u003eDefy Damage Protective Shampoo - Joico  Sulphate-Free Shampoo for Stronger, Healthier Hair\u003c\/p\u003e\n\u003cp\u003eShield your hair from daily damage with Joico Defy Damage Protective Shampoo, a sulfate-free shampoo that gently cleanses while strengthening and protecting against heat, pollution, and colour fading. Ideal for colour-treated, chemically processed, or fragile hair, this salon-grade formula helps maintain vibrant colour and improve hair resilience from the very first wash.\u003c\/p\u003e\n\u003cp\u003ePowered by Smart Release Technology, Arginine, and Moringa Seed Oil, this shampoo fortifies the hair cuticle, boosts shine, and reduces breakage—making it a must-have for anyone seeking damage protection and long-lasting color vibrancy. The creamy lather removes impurities without stripping moisture, leaving hair soft, smooth, and ready for styling.\u003c\/p\u003e\n\u003cp\u003ePerfect for daily use, Joico Defy Damage Protective Shampoo is your first step toward stronger, healthier-looking hair that defies environmental stress. It’s especially effective when paired with Joico Defy Damage Conditioner and Protective Shield for a complete damage-defense system.\u003c\/p\u003e\n\u003cp\u003eSay goodbye to brittle, lifeless strands and hello to radiant, resilient hair that holds its colour and shine.\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":47207742242978,"sku":"J2453718","price":530.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/0878\/7362\/files\/JOICODefyDamageProtectiveShampoo300ml.jpg?v=1778157721","url":"https:\/\/paulmitchellsa.co.za\/products\/defy-damage-protective-shampoo-joico","provider":"Paul Mitchell The Salon","version":"1.0","type":"link"}