{"product_id":"defy-damage-protective-shield-joico","title":"Joico Defy Damage Protective Shield","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp\u003eDefy Damage Protective Shield - Joico –  Daily Heat \u0026amp; UV Protection for Stronger Hair\u003c\/p\u003e\n\u003cp\u003eProtect your hair from daily damage with Joico Defy Damage Protective Shield, a powerful leave-in treatment designed to defend against heat styling, UV exposure, pollution, and colour fading. This bond-strengthening hair protector helps maintain vibrant colour and visibly healthier strands—ideal for all hair types, especially color-treated or chemically processed hair.\u003c\/p\u003e\n\u003cp\u003eFormulated with Smart Release Technology, this lightweight shield continuously releases Arginine, Keratin, and Rosehip Oil to fortify hair from the inside out. It reduces breakage, boosts resilience, and enhances softness without weighing hair down. Whether you're blow-drying, flat-ironing, or spending time outdoors, this heat protectant for hair ensures your style stays strong and radiant.\u003c\/p\u003e\n\u003cp\u003eUse daily before styling to create a protective barrier that locks in moisture and shields against thermal and environmental stress. The result? Shinier, smoother, and more manageable hair with long-lasting color vibrancy.\u003c\/p\u003e\n\u003cp\u003eFor best results, pair with Joico Defy Damage Shampoo and Conditioner to complete your damage-defying routine. Say goodbye to brittle, lifeless hair and hello to resilient, salon-healthy locks that defy the elements.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":47207744962722,"sku":"J2610205","price":770.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/0878\/7362\/files\/JOICODefyDamageProtectiveShield100ml.jpg?v=1778157390","url":"https:\/\/paulmitchellsa.co.za\/products\/defy-damage-protective-shield-joico","provider":"Paul Mitchell The Salon","version":"1.0","type":"link"}